As I start to write this, it occurs to me that I have not taken a breath for quite a while, see when I get anxious, the first thing I forget to do is breathe. Some might say this is an essential part of daily life and my now slightly dizzy head would agree. Deep breath in......deep breath out......
This is the first assessment of the first subject I will be studying for my Bachelor of Business Marketing. Having spent the last few years firmly focused on two small kids and a small business, study has been a world away. What I can say is that although much of the terminology in E Business is new to me, I am highly qualified in the area of Facebook, Twitter, Pinterest and Ebay having invested many hours ( for research purposes only) on such pages over the last few years.
There are eight questions I have to answer this week. For me I needed to do a fair bit of background googling before I could begin answering. So in an Idiots guide style, I will endeavour to supply some background info as I go.
1. Internet Risks. What could possibly go wrong with a transactional site? The first question I have is "What is a transactional site"?
A transactional site is essentially a website that offers an online store of sorts, included in this is online banking. Anywhere, someone can make a transaction online. It's fair to say that although we have been conducting financial transactions online for many years, the associated risks continue to be a problem.
Some of the most common risks include;
1.Security breaches, including that of theft of sensitive data.
2. Fraud
3. Identity theft
4. Limited paper trail. An example of this is when you make a purchase on Ebay, there are limited ways in which to contact the seller and with many people using avatars and often transactions are happening internationally, follow up can be challenging.
2. Definitions for E-commerce & E- business
2a. E- commerce - Business that is transacted by transferring data electronically, especially over the Internet.
2b. E-business - electronic business, any business conducted using electronic media; any business that makes some or all of its revenue via Internet technology
3. What is the difference between buy side & sell side ecommerce?
Buy side ecommerce refers to items and resources being purchased by an organisation from it's suppliers. Sell side ecommerce on the other hand is involved in selling goods and resources to an organisations clients or customers.
An example of this is within a restaurant environment. A chef might buy raw ingredients from a local farmer (Buy side), then create a meal with said lovely ingredients and sell it to their customers (Sell side)
4. Describe the different types of eBusiness
There are many different types of ebusiness, those include;
1. B2B - Business to business - This is fairly simple it is when one business buy and sell from each other.
2. B2C - Business to consumer - An incredibly common and increasingly popular method of ebusiness. one of my personal favourites and an example of this is www.anthropologie.com
3. B2E - Business to employee - Most commonly business utilise an intranet program to offer staff products for sale, often at discounted prices.
4. C2C - Consumer to consumer - one of the most common examples of C2C is www.ebay.com.au this gives consumers the opportunity to sell to other consumers.
5. Which digital technology has the highest penetration rate? Explain & source your answer
In Australia the smart phone rivals that of the PC when it comes to having the highest penetration rate. Australia has the highest smartphone penetration rate globally, sitting at 37%. The primary driver of the increase in smart phone usage is the introduction of the Apple I Phone.
http://images.smh.com.au/file/2011/09/08/2611539/infographic_1.jpg[13/03/2014 12:30:17 PM]
6. List four drivers to adoption of sell-side eComerce by business
1. Reduced costs - There is no denying that by trading online, a need for large premises or staff are often minimised.
2. Increase reach to new markets - A great example of this is the option to boost posts on Facebook business pages to reach a larger audience. These boosted posts can be both broad or incredibly targeted to achieve your perfect target market.
3.Customer demand - In some cases the business can complete orders on a demand basis, saving both time and money.
4. Competitive threats - by offering an online option for your clientele, you are providing ease for purchasing and demonstrating a point of difference from your competitors.
7. Four barriers to adoption of sell side e-commerce by business
1. Security - With technology changing so frequently and fraud being a constant on everyone's radar, it is understandable that many SME's looking to make the jump to eBusiness might feel threatened by lack of security.
2. No Need - For a small business the need for eBusiness is often minimal.
3. Costs - Businesses that have been thriving for some time may question whether the costs associated with introducing an eBusiness platform will see a healthy return. On the flip side start up businesses need to count every cent they are investing in their new business and may be reluctant to part with the money required.
4. Skills - eBusiness requires a new set of skills. For many the fear of failure or fear of having to learn new skills is enough to deter them from making the change.
8. What are some examples of digital information?
To work out what constituted digital information, I needed to first find a definition for Digital information. I thought I would share that with you as well.
Digital information resources are those resources whose deal with both born digital anddigitized materials which can be either accessible from library's in house database or from the world-wide-web.
Below is a table outling various types of digital information, others relative to a university student include e books, e journals, e magazine, dissertations
| Documents created using office applications: | Records in online and web-based environments: | Records generated by business information systems: | Digital communications systems |
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There we have it! week one down, in week 2, now onto Navigating the web.
Thanks for reading
References
http://webserver.computoredge.com
http://dictionary.reference.com/browse/e-business
http://psut.edu.jo/sites/raad/eBusiness_notes/Chapter01.pdf
http://www.insidebusiness360.com
Rania Nemat, World Applied Programming, Vol (1), No (2), June 2011.
http://www.smh.com.au/digital-life/mobiles/australias-white-hot-smartphone-revolution
http://www.naa.gov.au/records-management/agency/digital/types-dr/index.aspx
http://www.academia.edu/260084/Definition_of_Digital_Information_Resources
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