Web Analytics

If you are following this blog post, you will notice I have jumped the category Web2.0. After reading the info several times, I can't get my head around it. So this week I am focussing on Web Analytics and next week I will finalise the blog entries with Week 11s subject.


There is a whole vocabulary out there in the analytical world. The information I will be covering today are fairly easy, user friendly terms.

Using Just Frame Kits as a case study, we can see that the following information.

Sessions - 142
The amount of sessions equates to the Total number of Sessions within a particular time frame. A session is the period time a user is actively engaged with your website.

Users - 128
Users that have recently vistied the site. This includes both new visits and users that are return guests.

Page views - 219
Page views is the total number of pages viewed on the website. Repeated views of a single page are also counted.

Pages - 1.54
Pages is the average number of pages viewed during a session. Repeated views of a single page are counted.

Duration - 1.31
The average length of a vistiors stay on the page

Bounce rate - 69.01
Bounce Rate is the percentage of single-page visits. This is the rate at which a person leaves your site from the entrance page without interacting or visiting any other pages within the site.

The traffic to the page is predominantly from Australia, with 140 visits and 98.59% of the vistis being from within the country. Only one person 0.70% visited the page from the United States. One other oerson also vistied the site, however the location was not listed.

The top three browsers used to access the site is;
1. Safari - 45
2. Internet explorer- 38
3. Chrome - 37

It is quite impressive what can be tracked, age, gender, how long they visit, what pages they visit and for how long. I'm sure it will only be a matter of time till we can find out how these people have their coffee!

Here is a list of definitions of a variety of techy analytical words. Enjoy!

High bounce rate: This is the length of time someone stays on your web page, or in this case, it is how quickly they leave your web page.

Average page depth: This tells you how many pages a guest visited whilst on your website.

Click through rate: The success of an email or ad campaign online is calculated by the amount of people that click through, taking you from the web page you are on to the ad that you selected.

Click: A click is the amount of times someone has clicked onto an ad or a feature on your web page.

Hyperlink: This is a link between two sites. For example you may click on an ad on a website and that links you to the advertisers website.

URL: Uniform resource locator. This is the way a resource is recognised online.

There is no end to the information that can be garnered from Analytics. I have only touched the surface.

Thanks for reading!

Unique visitors